Firebase Cloud Messaging (FCM) provides a reliable and battery-efficient connection between your server and devices that allows you to deliver and receive messages and notifications on iOS, Android, and the web.
Easily target messages using predefined segments or create your own, using demographics and behavior. Target messages to devices that have subscribed to specific topics, or get as granular as a single device.
Customized notification content
Deliver notification messages immediately, or at a future time in the user's local time zone. Send custom data, and set priorities, sounds, and expiration dates, and track custom conversion events.
No coding required for sending notifications
Notification messages are fully integrated with Google Analytics, giving you access to detailed engagement and conversion tracking. Monitor effectiveness from a single dashboard with no coding required.
A/B test notifications
Use A/B testing to try out different versions of your notification messages, and then easily see which one performs best against your goals. A/B testing can also be used with Remote Config.
Case Studies
Learn how Cloud Messaging helps teams across the world improve app engagement
STAGE uses Firebase and Flutter to cut release time in half
STAGE paired Flutter's front-end tools with Firebase's back-end services to build a multi-platform app. The app's infrastructure securely stores and delivers content to almost 2 million users in real time for a smooth viewing experience, which helps them stand out in India's competitive streaming market.
Acintyo uses Firebase to streamline and speed up app development by 25%
With millions of users across 175 countries, the Galarm team used Firebase's fully-managed, scalable infrastructure to accelerate app development, automate tasks, and free up engineering time so they could focus on bringing their ideas to life.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[],[],null,["Firebase Cloud Messaging\n\nSend notifications across platforms\n\nNotify a client app that new email or other data is available to sync. Send notification messages to drive user re-engagement and retention. \n[Get started](https://console.firebase.google.com/project/_/notification) [View docs\n*arrow_forward*](/docs/cloud-messaging) \n\nSend messages to any device \nFirebase Cloud Messaging (FCM) provides a reliable and battery-efficient connection between your server and devices that allows you to deliver and receive messages and notifications on iOS, Android, and the web. \n*plat_ios* *plat_android* *plat_web* *plat_cpp* *plat_unity* \n\nAdvanced message targeting \nEasily target messages using predefined segments or create your own, using demographics and behavior. Target messages to devices that have subscribed to specific topics, or get as granular as a single device. \n\nCustomized notification content \nDeliver notification messages immediately, or at a future time in the user's local time zone. Send custom data, and set priorities, sounds, and expiration dates, and track custom conversion events. \n\nNo coding required for sending notifications \nNotification messages are fully integrated with Google Analytics, giving you access to detailed engagement and conversion tracking. Monitor effectiveness from a single dashboard with no coding required. \n\nA/B test notifications \nUse A/B testing to try out different versions of your notification messages, and then easily see which one performs best against your goals. A/B testing can also be used with [Remote Config](/products/remote-config). \nCase Studies\n\nLearn how Cloud Messaging helps teams across the world improve app engagement\n-\n\n STAGE uses Firebase and Flutter to cut release time in half\n\n\n STAGE paired Flutter's front-end tools with Firebase's back-end services to build a multi-platform app. The app's infrastructure securely stores and delivers content to almost 2 million users in real time for a smooth viewing experience, which helps them stand out in India's competitive streaming market.\n [Read more\n *arrow_forward*](/case-studies/stage-app)\n-\n\n Acintyo uses Firebase to streamline and speed up app development by 25%\n\n\n With millions of users across 175 countries, the Galarm team used Firebase's fully-managed, scalable infrastructure to accelerate app development, automate tasks, and free up engineering time so they could focus on bringing their ideas to life.\n [Read more\n *arrow_forward*](/case-studies/acintyo-galarm-app)\n-\n\n Le Figaro leverages Firebase to increase paid subscriptions across mobile and web apps\n\n\n Le Figaro used a number of Firebase products to retain existing users, increase paid subscriptions and decrease development time.\n [Read more\n*arrow_forward*](/case-studies/le-figaro) \n\nDocumentation \nLearn more about Cloud Messaging through our documentation. \n[View docs](/docs/cloud-messaging) \n\nPricing \nThere's no cost to using Cloud Messaging. \nTry Firebase today\n\n\nIntegrating it into your app is easy.\n[Get started](https://console.firebase.google.com/) \n\nAll Firebase products \n\nBuild\n\n- [App Check](/products/app-check)\n- [App Hosting](/products/app-hosting)\n- [Authentication](/products/auth)\n- [Cloud Functions](/products/functions)\n- [Cloud Storage](/products/storage)\n- [Data Connect](/products/data-connect)\n- [Extensions](/products/extensions)\n- [Firestore](/products/firestore)\n- [Firebase ML](/products/ml)\n- [Genkit](https://genkit.dev/)\n- [Hosting](/products/hosting)\n- [Realtime Database](/products/realtime-database)\n- [Firebase AI Logic client SDKs](/products/firebase-ai-logic)\n\n[Generative AI](/products/generative-ai) \n\nRun\n\n- [A/B Testing](/products/ab-testing)\n- [App Distribution](/products/app-distribution)\n- [Cloud Messaging](/products/cloud-messaging)\n- [Crashlytics](/products/crashlytics)\n- [Google Analytics](/products/analytics)\n- [In-App Messaging](/products/in-app-messaging)\n- [Performance Monitoring](/products/performance)\n- [Remote Config](/products/remote-config)\n- [Test Lab](/products/test-lab)"]]
